VUCADD: volatile, uncertain, complex, ambiguous and dramatically disrupted

But is [the current model of corporate social responsibility] any longer fit for purpose? A number of companies today highlight what they call their VUCA environment: volatile, uncertain, complex and ambiguous. I’d like to upgrade VUCA to VUCADD – and add ‘dramatically disrupted’.

writes Jonathan Porritt. He continues:

That disruption story will come partly through the need to avoid runaway climate change, and partly through the increasingly urgent need to reinvent capitalism.

Read: Disrupt or die: Preparing for the next generation of sustainability

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